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Press Relations
At Capsa Vox we have a wealth of experience and many close relationships
with the media. With more than 25 years' press contact behind him, Jon
Hobden has been on all three sides of the triangle: client-side,
media-side and agency-side. His long-standing friendships with many
editors, and involvement in the setting up of both paper and online media
titles mean that he is ideally placed to achieve coverage for your
organisation.
We have access to writers and account handlers in a number
of sectors and work to establish a relationship between your
organisation and the media to get the most from your budget.
Typically, a press relations programme is at the heart of a Capsa Vox
marketing programme, delivering costefficient sales leads and brand
development.
Good PR looks at the
whole business and provides common-sense solutions. Weak
PR makes educated guesses about the business, its
customers and its audience. We will never try to baffle
you with jargon and we will use the language of your
customers to deliver results. Our strength is in using
the right people for the right job, applying
comprehension to every issue, however technical it may
be.
Media
Relations
At Capsa Vox we know that
good PR is more than sending out copy - however well
researched and however well written - in the vain hope
that 1 in 8 editors may choose not to throw it in the
bin.
We know the publishers. We develop relationships with
journalists and influencers. We get the right exposure
for our clients by targeting and educating the people
who count.
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